We want to improve health outcomes for seriously ill patients and their caregivers by empowering informed decisions.
Meet the Team
CEO & Co-founder
Steve has held a variety of executive leadership positions including Regional CEO, CFO, VP of Global Strategic Partnerships, Manager of Investments and Board Chairman. He has lived and worked in several continents, led 100+ member organizations, managed a number of global teams, led a corporate turnaround, directed $50 million of debt and equity investment funds and led company boards/committees. Steve received his MBA from Duke University's Fuqua School of Business and began his career in commercial and investment banking.
Stephen Bekanich, M.D.
Chief Medical Officer & Co-founder
Stephen is a palliative medicine physician who has started and directed several palliative care programs across the country including University of Miami's Medical Center, University of Utah’s Medical Center and Ascension Health’s largest palliative care program, Seton Palliative Care. He was the CEO of one of the country's most successful Accountable Care Organizations which included over 2,300 physicians and produced successful outcomes across their government and commercial relationships. Dr. Bekanich is the recipient of awards for medical leadership, innovation in health care, teaching, and patient and family satisfaction. He and his works have appeared throughout the medical and popular media as well as at national events. Read a letter from our doctor.
Chief Product Officer & Co-founder
Andrew is a technology innovator in artificial intelligence for healthcare, social analytics, and enterprise software-as-a-service (SaaS). He has held leadership roles in some of the fastest growing software companies such as CognitiveScale, Inc., Spredfast, and Bazaarvoice (NASDAQ: BV, the leading integrated ratings and reviews provider for more than half of the Internet Retailer 500 and 20% of the Fortune 500). Andrew has extensive experience vetting prototypes, piloting new concepts, and iterative Agile development. Several of his innovations have pending or issued patents. Andrew earned his Bachelors degree in Biology from the University of Texas at Austin.
MARY BETH KEAN, RN, DNP
Vice President of Quality
Mary Beth is a Doctor of Nursing Practice skilled in palliative care, pain management, advanced practice, diagnoses and treatment of diseases. She has extensive experience in implementing quality and patient safety disciplines in the organizations she's practiced including Baylor Scott & White, Seton Healthcare, Central Texas Veterans Healthcare Administration, and Baylor University Medical Center. Her rare combination of skills, domain knowledge and experience makes her ideal for ensuring consistency and quality in facilitating and leading our Advance Care Planning service.
Vice President of Business Development
Phil’s diverse work experience spans a leading global consulting firm, a boutique investment manager, the halls of the U.S. Congress, and a disruptive startup launched within a Fortune 200 company. He began his career in Accenture’s business and technology practice, and later served as a advisor in the United States Senate. Most recently, Phil led customer engagement and business development for startup EVgo, helping create and grow relationships with consumers as well as some of the world’s largest consumer products, real estate, and healthcare companies. Phil holds a Certificate in Executive Leadership from Cornell University and a B.A. from Indiana University.
Client Engagement Specialist
Tracey spent the last several years at Scott & White Healthcare (now Baylor Scott & White) first as a Health Unit Coordinator then as a Unit Manager. Most recently she served as Executive Assistant with their Palliative Care Service where she helped build a high-quality service for educating physicians, nursing staff, case managers, and students - about benefits of having a palliative care team involved in their healthcare program in the earliest stages of a serious illness. Now with the Iris Plans team, she spends her energy introducing clients and their families to the benefits of Advance Care Planning and focusing on helping clients meet their needs and goals.